> Tech News > Snapchat celebrates Easter with AR egg hunt, April Fools' prank

Snapchat's April fun!

Posted on: 04/18/2018| Source: http://www.mobilemarketer.com

Snapchat has been through some rough days lately - but they seem to be having fun so far in April! They used AR to create possibly the world's largest eater egg hunt on April 1. It seemed to be a hit - my little brother even bragged that he collected more eggs than I did. "Snapchat also pulled an April Fool's Day prank with an image filter designed to look like Facebook's screen, but with Russian bots liking user posts in Cyrillic script, per The Verge."  

Snapchat hosted a virtual Easter egg hunt on April 1 that urged users to collect as many eggs as they could find on Snap Maps, the app's geolocation feature. More than 1 million cartoon eggs were placed in the U.S. and Canada in public locations...[Read More]
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