> Strategy > Study: Amazon reaches 85 million Prime members in the U.S.

Amazon is Priming for more growth

Posted on: 07/17/2017| Source: http://www.geekwire.com

Amazon Prime membership in the U.S. has hit 85 million subscribers, officially scaring the crap out of all the eComm delivery startups. Prime subscribers are growing substantially, they have doubled in the past two years and are up 35% from last year. By continuously coming up with perks for prime members - the most notable being free, two day shipping - they want to convince everyone using the site to become a prime member. The numbers are not 100% confirmed, with some analysts suggesting their total number of prime members in the U.S. is closer to 52.5 million.

Amazon continues to add more Prime members who end up spending more with the site, on average, than regular customers. The latest analysis from Consumer Intelligence Research Partners (CIRP) pegs total U.S. Prime membership at 85 million,...[Read More]
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