> iOS & Android > Apple's iOS App Store broke records this holiday season

New record for iOS App Store

Posted on: 01/08/2018| Source: http://www.businessinsider.com

Oh, the holiday season. Has anyone else gotten an iTunes gift card from that one Uncle for the last ten years in a row? It sure seems like everyone was trading in those gift cards for apps instead of music this holiday season! "Consumers spent $300 million in app purchases on January 1, 2018, marking the highest sales day for the App Store since its launch in 2008." That is $60 million higher than last year! A total of $890 million was sold from Christmas Eve to New Year's Eve. "Insights into app spending during the holiday season are indicative of the strength of the iOS platform for the year to come, as many consumers receive smartphone devices and purchase new apps, games, and subscriptions over the holiday period."

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here. Apple’s App Store started off 2018 by breaking app purchasing...[Read More]
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