> AR/VR > Wayfair advances AR strategy with mobile app 3D feature

Wayfair introduces AR

Posted on: 01/08/2018| Source: http://www.retailcustomerexperience.com

A while back we wrote about Ikea utilizing AR for online shopping. Wayfair has now jumped on board and is using the strategy along with their mobile app 3D feature. The director of Wayfair Next said, "Traditionally, AR has been big in gaming, but the retail use case is a great real-world application that illustrates how AR can impact people's everyday lives. We're pioneering that experience." These "real-world" applications have many potential uses and ways to grow. What do you think will be next?

Furniture shoppers must overcome a big hurdle during the path to purchase — determining whether a couch, chair or bed will fit into their available space and how it will look once the delivery men take away the boxes.   But that...[Read More]
Recent Posts