> AR/VR > Macy’s is using VR — not AR — to sell furniture

Macy's using VR approach

Posted on: 04/12/2018| Source: http://www.theverge.com

While other big retailers like IKEA are choosing to utilize AR for sales, Macy's is taking a different approach. The Verge said, "Customers in Macy’s stores will be able to lay out a room with furniture using a tablet and then test the design by actually “entering” the space in VR." They hope this will allow them to showcase a wider array of items than they can stock in the store. What do you prefer, AR at home or VR in the store? Check it out at Macy's this summer!

Macy’s is planning on using VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell stuff to people, via VentureBeat. Unlike Amazon, Ikea,...[Read More]
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