HR Technologist said, "It's important to understand that UX isn't just user-friendly interfaces and a smart look-and-feel. It also involves applying intelligent business rules that help simplify jobs and push engagement and productivity." Apps need to focus on UX to make sure they have extended value - and that they actually address the needs of the user. When creating a solution for businesses, make sure the employees can actually complete the tasks. These may seem obvious, but these concepts can't be left behind when creating a product or an app.