UX trends of 2017 will influence the trends in 2018. Last year, minimalism was huge. Instagram and Facebook both "uncluttered" their mobile apps. Skeuomorphism faded over the last few years with the invention of smartphones, but is making a comeback with IoT, AR, and VR. Virtual assistants were popping up everywhere and studies showed that personalization is the key to success in design. "For instance, if you have a content-based app, such as Netflix, where the same account can be shared among users, the ability to automatically resize the font to suit different age groups could be a viable idea."