Despite the hype, Apple's highly anticipated iPhone X is not performing well. Many critics, especially those on YouTube, have said the Samsung Galaxy S9 Plus performs far better. Notable differences between the two are in the RAM, bloatware, and battery capacity. Forbes said, "Right now pressure on Apple is building as reports claim the company has finally pushed iPhone prices too high. With three new iPhone X models on their way and prices expected to increase again (up to almost $1,400), Apple can no longer afford to keep making the same mistakes which have seen Android phone’s real-world performance reel iPhones in."