This article includes three secrets about conversation design from Google: learn from good conversationalists, hide errors, and have personality. Talking to a computer often causes frustration from users. People are experts on conversation by nature, we speak and communicate every day, so there are high expectations for this technology. More and more businesses are utilizing this technology, not just major companies. These businesses need to learn from great conversationalists, thinking of it like screenwriting instead of falling back on social norms. Hide errors, such as not understanding what the person is saying, by pivoting to another angle and asking the question a different way or making some intelligent assumptions. Google says you shouldn’t fear strong personalities to build a connection and a greater experience.