User experience used to be all about designing apps - but these days it is important across all aspects of any business. Forbes said, "Just as UX teams methodically plot how their target audiences will engage with and experience a product, today’s marketing teams must design experiences with the same degree of precision and empathy to maximize results." Great UX design can help you reach a large demographic. Anyone can benefit from having actual, real life users testing a product. UX can be helpful in digital marketing, branding, and many other aspects of business.