These days it seems like the TV is the focus point of the room. It sticks out compared to the room's decor. Samsung is changing that with its new ambient mode feature. CNN Money reported, "It's designed to work for mounted TVs when users aren't watching a show or movie. The intent is to match interior décor rather than looking like an eyesore on the wall." This could be very attractive to interior designers. It could also be a great tool for parents that don't want their kids to know there is a TV in the house. Hiding in plain sight! Genius!