> Tech News > For the love of God, please tell me what your company does

You do what now?

Posted on: 10/04/2017| Source: http://hackernoon.com


Brutally honest critique of how brands position themselves on their homepages. Typically, meaning gets completely lost in the prose of buzz words, leaving users very confused. Web pages these days often look generic and take too long to get to the point. If a visitor to your website can’t figure out what it is you do within a few seconds of browsing your website, you run the risk of them leaving. Getting people excited about what you do is important, but not more important than that basic understanding. “Please, for the love of God, please just tell me what your company does.”

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters don’t want every “disruptive” startup out there calling them to beg for a story. Yet for a few thousand...[Read More]
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