> Strategy > VOLVO’S ELECTRIC CAR PLAN ISN’T AS BOLD OR CRAZY AS IT SEEMS

Volvo going electric could be a great strategy

Posted on: 07/17/2017| Source: http://www.wired.com

Volvo is planning to go 100% electric with it’s line of automobiles by 2020. An electric-only car company?! That’s crazy! Oh, hey Elon. These cars won’t all run completely on electric energy, but all will incorporate it in some way. Regulations and autonomous vehicles are all pushing toward electric cars, so Volvo is opening up doors for possible partnerships. This campaign could also have a strong branding impact. There is a market for electric vehicles as many people are proud of their eco-friendly cars. They are even becoming a status symbol in some areas. “The real electric race has only just begun.”

ON TUESDAY, VOLVO took the world on a short journey to the future. Starting in 2019, every new model the Swedish automaker releases will run at least in part on electric power. “We are determined to be the first premium car maker to move our...[Read More]
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