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Tips for improving retail app experienes

Posted on: 01/08/2018| Source: http://www.clickz.com

Retail apps don't historically do well on the rankings. In the top 40 there is only Amazon at #12, Starbucks at #30, and Target at #31. However, it is extremely important in today's world for retailers to have quality apps. "Mobile should be a huge part of every retail brand’s strategy. This past Cyber Monday was the first $2 billion mobile shopping day in U.S. history. Similarly, mobile devices accounted for 90% of sales during Alibaba’s record-breaking Singles Day in November. L2 also found that mobile has double the influence of desktop; phones influenced 80% of consumer purchases last year." The key is being user-friendly and having personalized features. 

It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App...[Read More]
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