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Customer expectations for mobile

Posted on: 08/14/2017| Source: http://www.forbes.com

This article is a breakdown of a research report by UserTesting on the top retailers’ mobile experiences. Turns out consumers want speed and access across every device. Weird. “The June 2017 research study from UserTesting on the retail mobile customer experience found that consumers expect a seamless online shopping experience no matter what device they use.” Mobile-first companies are changing expectations, and retailers are trying to keep up. Best Buy, The Home Depot, and Target came out on top while Costco and Walmart have some work to do. Mobile purchasing is expected to grow more in the next few years.

The June 2017 research study from UserTesting on the retail mobile customer experience found that consumers expect a seamless online shopping experience no matter what device they use. Success in providing that exceptional experience for mobile shoppers...[Read More]
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