> iOS & Android > Google To Pay Apple As Much As $3B To Be The Default Search Engine

The cost of search

Posted on: 09/18/2017| Source: http://www.pymnts.com

Google makes it’s money from search (duh), so it would make sense that they want to be the default search engine for the iPhone. But, premier placement ain’t free. Google is likely going to pay an estimated $3B for that privilege this year.

“Given that Google payments are nearly all profit for Apple, Google alone may account for 5 percent of Apple’s total operating profits this year and may account for 25 percent of total company OP growth over the last two years.”

Google relies on Iphones for half its mobile search sales, so there is a lot of weight on their relationship with Apple.

Google has long been a default search on Apple’s iPhone, and in order to keep that from changing, the company is reportedly paying Apple billions of dollar per year. According to a news report on CNBC.com, citing Wall Street firm Bernstein,...[Read More]
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