Category: AR & VR News & Trends

As AR and VR hardware becomes more mainstream for consumers, business are experimenting with how to stay relevant and ahead of the technology curve. Let our innovation experts keep you up to date with the most relvvant news, trends and best practices when it comes to augmented and virutal reality.

AR & VR News & Trends
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04/18/2018

Apple's Swift Playgrounds will let kids code for AR

  At Apple's educational event in Chicago today, the company announced that Swift Playgrounds -- →
AR & VR News & Trends
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04/18/2018

Accidents And Injuries In VR – The Best & Worst Of The VRFocus Team

With today being the dreaded April Fools Day, a barrage of ‘jokes’ designed to keep journalists →
AR & VR News & Trends
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04/12/2018

Macy’s is using VR — not AR — to sell furniture

Macy’s is planning on using VR experiences to sell furniture to customers in 50 stores by this →
AR & VR News & Trends
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03/18/2018

Nickelodeon will use VR and AR to keep kids off Netflix and YouTube

Nickelodeon has announced an explosion of content for the 2018-2019 season in a bid to keep easily-distracted →
AR & VR News & Trends
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03/07/2018

A new patent appears showing Apple's smart AR/VR glasses

Rumors of some Google Glass-style AR/VR specs in development at Apple have been swirling for a while →
AR & VR News & Trends
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03/05/2018

This is Google’s vision for augmented reality content on the web

Google is bringing augmented reality to your web browser. The company has been pushing AR for →
AR & VR News & Trends
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02/26/2018

Hasbro Introduces Hero Vision Marvel Phone-powered AR Masks

Hey, kids! Do you remember how cool Iron Man was when he first appeared? With his augmented →
AR & VR News & Trends
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02/21/2018

Consumer AR Is A Go

Lenovo/Disney Celebrate Success Of Consumer AR With Free App Updates On January 25, 2018, Disney and →
AR & VR News & Trends
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02/20/2018

Here are all the wireless VR accessories worth picking up

There's a lot of fun to be had inside a VR headset, but regardless of what platform you're using →
AR & VR News & Trends
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02/12/2018

Zombie VR showed me how to cut the cord and walk with the dead

When the zombie uprising came, I was thankful for two things.  One: I was carrying a big gun. →
AR & VR News & Trends
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02/10/2018

New York Times introduces AR digital storytelling

The New York Times added augmented reality (AR) features to its mobile app to provide readers with →
AR & VR News & Trends
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02/07/2018

Future surgeons could be trained by VR doctors

Shafi Ahmed is, by some measures, the world’s most-watched surgeon—and now he thinks he can →
AR & VR News & Trends
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01/31/2018

Google Reveals Prototype 3D Model Viewer for AR Apps

Google has developed a prototype 3D model viewer as part of its ongoing effort to bring more augmented →
AR & VR News & Trends
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01/31/2018

Team USA is skiing in virtual reality to prepare for the Winter Olympics

The 2018 Winter Olympics are almost here. For the skiers and snowboarders of Team USA, that means constant →
AR & VR News & Trends
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01/31/2018

Wayfair advances AR strategy with mobile app 3D feature

Furniture shoppers must overcome a big hurdle during the path to purchase — determining whether →
AR & VR News & Trends
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01/31/2018

How To Keep The VR Newbies

At the time of starting with VRFocus I was a relative newbie to the virtual reality (VR) world. →
AR & VR News & Trends
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01/24/2018

What Needs to Come First for VR to Take Off, Mass Hardware Adoption or Compelling Content?

Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls →
AR & VR News & Trends
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01/18/2018

The AR Cloud Will Be Bigger Than Search

Yesterday, Ori Inbar's guest post The Search Engine Of AR introduced the idea of the AR →
AR & VR News & Trends
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01/15/2018

Expect more AR toys like Merge Blaster at CES

Maybe the next wave of AR toys will avoid your face entirely. Merge's 6DoF Blaster looks like →
AR & VR News & Trends
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01/10/2018

'Pokemon Go' unleashes its critters in Apple's AR playground

SAN FRANCISCO (AP) -- "Pokemon Go" is moving into a different dimension on the iPhone, thanks →
AR & VR News & Trends
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01/08/2018

We tested Google’s AR Stickers—and brought Porgs to life

The augmented reality stickers Google teased months ago have finally arrived, sort →
AR & VR News & Trends
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12/11/2017

HP’s wearable VR system is an unnecessary luxury

  You've never seen a PC like HP's Omen X Compact Desktop. It's a powerful gaming →
AR & VR News & Trends
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12/08/2017

Virtual reality gets its groove back

Technophiles tend to overestimate the pace of mass adoption. For example, virtual reality fans expected →
AR & VR News & Trends
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11/27/2017

5 Projects Combining AR and Blockchain

Decentraland’s blockchain-based world redefines the concept of blockchain data as a form of →
AR & VR News & Trends
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11/24/2017

AR and VR are coming — let’s make sure everyone reaps the benefits

As we prepare to open this new floodgate of information and engage with complex data in the context of →
AR & VR News & Trends
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11/23/2017

Three VR + AR innovations to watch

A huge variable when it comes to designing interior spaces is trying to determine where people will actually →
AR & VR News & Trends
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11/13/2017

Google is launching an AR and VR object library called Poly

Google is opening a new platform called Poly where people can find and distribute virtual and →
AR & VR News & Trends
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10/27/2017

This AR app solves Sudoku puzzles using your iPhone’s camera

Now that iOS 11 is available to download, there are plenty of new AR apps to explore, including →
AR & VR News & Trends
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10/23/2017

Download this: Ikea is using augmented reality to make furniture shopping suck less

Apple dropped iOS 11 this week and, in addition to a load of new features, the update brings →
AR & VR News & Trends
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10/12/2017

How is ARCore better than ARKit?

Isn’t ARCore just Tango-lite? One developer I spoke to jokingly said “I just looked at →
AR & VR News & Trends
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10/10/2017

Designing an Engaging Experience

Apps can use Apple's augmented reality (AR) technology, ARKit, to deliver immersive, engaging experiences →
AR & VR News & Trends
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09/12/2017

Why is ARKit better than the alternatives?

Apple’s announcement of ARKit at the recent WWDC has had a huge impact on the Augmented Reality →
AR & VR News & Trends
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08/02/2017

Merge Cube augmented reality toy debuts at Walmart

The Merge Cube is a holographic toy that allows users to physically hold and interact with 3D objects →
AR & VR News & Trends
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07/31/2017

Here’s how you can make a 360 VR app in 10 minutes with Unity

Virtual Reality (VR) is exciting. It’s also the New Frontier of app development. VR is poised →
AR & VR News & Trends
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07/31/2017

Designing for VR | A Beginners Guide

The VR age is rapidly approaching. When the world’s largest tech companies (Google, Facebook, →